· Craft
Why we threw most of it away
Inside an AI music video production, and the case for printing to 8mm and 16mm film.
NeuCinema team6 min read
We generated far more material than we used, which is normal, and then we did something less normal: we printed the survivors to 8mm and 16mm and shot them back off a wall.
What the film stock does
Grain is not nostalgia. It is a consistent noise floor, and it does something a filter cannot: it makes material from different sources belong to the same film. The print pass is what made the edit cut together.
Grain is not nostalgia. It is a common noise floor.
The part worth keeping
Volume is cheap now. Judgement is not. The work on this video was almost entirely deciding what to discard, which is the same work it has always been.